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Inflation and Purchasing Power: How Rising Prices Erode Your Money and What to Do About It

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By Derek Jordan, BA Business Marketing  ·  Updated May 2026  ·  Reviewed for accuracy
📅 Updated May 2026⏱ 13 min read🧮 Inflation Calculator

A dollar today is not worth a dollar tomorrow. Over the past 50 years, inflation has reduced the purchasing power of a dollar by roughly 85% — meaning what cost $1 in 1974 costs about $6.50 today. Understanding how inflation works, how it is measured, and how it affects your savings and investments is essential for making sound long-term financial decisions.

How Inflation Is Measured

The Consumer Price Index (CPI) tracks the average price change of a basket of ~80,000 goods and services that represents typical urban consumer spending. The Bureau of Labor Statistics (BLS) updates it monthly. The annual percentage change in CPI is what most people mean by “the inflation rate.” Core CPI excludes food and energy (which are volatile) and is the measure the Federal Reserve watches most closely for policy decisions.

PeriodAverage Annual Inflation$100 Became
1970s7.4%$49 purchasing power by 1980
1980s5.1%$61 purchasing power by 1990
1990s2.9%$75 purchasing power by 2000
2000s2.6%$77 purchasing power by 2010
2010s1.8%$84 purchasing power by 2020
2020–20254.8%$79 purchasing power by 2025

The 2020s saw the highest sustained inflation since the 1980s, driven by pandemic stimulus, supply chain disruptions, and energy prices. Use the Inflation Calculator to see how inflation has affected any dollar amount over any time period.

The Rule of 72: How Fast Inflation Halves Your Money

Divide 72 by the inflation rate to estimate how many years it takes for purchasing power to halve. At 3% inflation, your money loses half its value in 24 years. At 7%, it takes only 10 years. This is why money sitting in a checking account earning 0.01% is guaranteed to lose value in real terms. A savings account earning 4–5% roughly keeps pace with 3% inflation (after taxes), but only barely.

Real returns vs. nominal returns: If your investments return 8% and inflation is 3%, your real (inflation-adjusted) return is approximately 5%. This is the number that actually matters for building purchasing power. A “guaranteed 6% return” during a period of 5% inflation is really only a 1% real return. Always think in real terms when evaluating investment performance. Read our Compound Interest Guide for how returns compound over time.

Protecting Against Inflation

Equities (stocks) have historically been the best long-term inflation hedge, returning roughly 7% above inflation over rolling 30-year periods. Companies can raise prices and wages, passing inflation through to revenue and earnings. Real estate provides inflation protection through both appreciating property values and the ability to raise rents. I Bonds (Series I Savings Bonds) directly adjust their interest rate for inflation, with the inflation component reset every 6 months. TIPS (Treasury Inflation-Protected Securities) adjust their principal value for CPI changes.

Assets that perform poorly during inflation: long-term fixed-rate bonds (their fixed payments lose purchasing power), cash and savings accounts (unless rates exceed inflation), and fixed-income annuities. The worst place to hold money during inflation is a zero-interest checking account — you are guaranteed to lose purchasing power every day. Read our Investing Guide and Retirement Planning Guide for portfolio strategies.

Frequently Asked Questions

What is inflation and how is it measured?
Inflation is the rate at which prices increase over time, measured primarily by the Consumer Price Index (CPI). The BLS tracks ~80,000 goods and services monthly. The annual CPI change is the standard inflation rate. Core CPI excludes volatile food and energy.
How does inflation affect my savings?
Money loses purchasing power over time. At 3% inflation, your savings lose half their value in 24 years. A checking account earning 0.01% guarantees real loss. Savings accounts at 4-5% roughly keep pace with 3% inflation, but only barely.
What is the difference between nominal and real returns?
Nominal returns are the raw number (8% growth). Real returns subtract inflation (8% - 3% inflation = ~5% real). Real returns measure actual purchasing power gained. Always evaluate investments in real terms.
How can I protect my money from inflation?
Stocks (best long-term hedge, ~7% above inflation historically), real estate (rising values + rents), I Bonds (inflation-adjusted interest), and TIPS (inflation-adjusted principal). Avoid long-term fixed-rate bonds and zero-interest accounts.
What is a good inflation rate?
The Federal Reserve targets 2% annual inflation as optimal for economic stability. Below 2% risks deflation. Above 3-4% sustained erodes purchasing power uncomfortably. The 2020-2025 period of 4-8% was historically elevated.

Run Your Numbers

See how inflation has affected any dollar amount over any time period. Use the free Inflation Calculator to run the numbers — no signup required.

Related tools: Compound Interest Calculator · Savings Growth Calculator · Retirement Calculator · Cost of Living Calculator · Future Value Calculator · Present Value Calculator

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📚 Sources: [1] BLS — Consumer Price Index [2] Federal Reserve — 2% Inflation Target [3] Treasury Direct — I Bonds [4] FRED — Historical CPI Data